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Archive for the ‘What is Sustainability?’ Category

There was a thought-provoking article in the New York Times recently asserting that “Guilt Becomes a Burden for Fallible Greenies”[1]. The article showcased three people who actively project their “green” credentials by writing books and running companies that assert to foster one or another version of environmentally sustainable practices. Even considering the work these people do, they all have aspects of their lives that would seem to fall far outside of the bounds of what another observer might consider “sustainable.”

Should these people feel guilty because they aren’t living up to their own standards? What role, if any, should guilt play in sustainability efforts? Is it a variant of “greenwashing” if someone claims to be sustainable in one regard yet falls far short in another — or, does a high “sustainability score” in one area make up for shortcomings in other areas? Is sustainability a work-in-progress, or are there definitive, absolute measures that can be implemented today and last for all time?

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[1] Joyce Wadler, “Green, but Still Feeling Guilty,” New York Times, Sep. 29, 2010. The quote is from the article’s title as printed in the Oregonian, Oct. 8, 2010, p. D6.

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Along the lines of the recent post Quantifying “sustainability” using certification systems, the Oregonian today featured an article originally from the New York Times News Service about the Federal Trade Commission’s revised “Guides for the Use of Environmental Marketing Claims,” or “Green Guides“[1]:

    Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed Wednesday by the Federal Trade Commission.

    The commission’s revised “Green Guides,” last updated in 1998, warn marketers against using labels that make broad claims that cannot be substantiated, like “eco-friendly.” Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.

For more about the Green Guides, see “Reporter Resources: The FTC’s Green Guides .”
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[1] Oregonian article: Tanzina Vega, “Environmental Claims on Products Will Have To Be Cleaner,” Oct. 7, 2010, pp. B1, B4. Original NYT article: Tanzina Vega, “Agency Seeks to Tighten Rules for ‘Green’ Labeling,” Oct. 6, 2010.

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A program on National Public Radio’s (NPR) Talk of the Nation program the other day has provided me a useful opportunity to compose a brief post about various certification systems that attempt to (or purport to) quantify “sustainability.” This particular program asked “Does The ‘Energy Star’ Label Need An Update?“:

    A review in Consumer Reports says it’s good news so many products have become energy efficient but calls for strengthening Energy Star standards to guide consumers to truly efficient products.

(This article is summarized here and recommends five important measures to improve the program.)

The NPR program got me thinking about a recurrent set of questions in the Sustainability History Project courses: How is sustainability quantified, tracked, and evaluated? Who sets the standards? How are standards applied and modified? What is the difference between measurable attempts to become sustainable and “greenwashing?”

There are many for-profit, non-profit, and governmental organizations attempting to establish quantitative credentialing and certification programs for various aspects of environmental, economic, and equity-based sustainability. I recently created a new link category in the side bar titled “Quantifying Sustainability” in which I’ve begun to list these efforts. I also link to a few programs and discussions below, and welcome any other links and references in the comments section of this post so that I can add them to this website.

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I recently discovered a fascinating online project, “Native Perspectives on Sustainability: Voices from Salmon Nation,” run by Dr. David Edward Hall, professor of psychology at Portland State.[1] The website is an off-shoot of his PhD research.[2]

As indicated on the project website,

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Patrick Emerson wrote a reply in the Oregonian on Aug. 8, 2010, in response to Jack Hart’s OpEd on the “fallacy of growth,” titled “Economic growth: The planet’s poor need sustainable expansion.”

Emerson has three primary crititiques of Hart’s assertion that growth is a fallacy:

    1) “Hart’s views reveal a wealthy-country bias about what growth means and fail to appreciate the perspective of poor countries.”
    2) “His characterization of growth is also inaccurate and perpetuates a common misconception about economic growth — that it necessarily means resource depletion.”
    3) “Finally, his anti-growth agenda would leave the world more imperiled: Economic growth represents the world’s best hope to meet the challenges of the future.”

Emerson provides examples supporting his three contentions that show how Hart’s definition of “growth” is overly simplified. With this over-simplification, Hart is then able to characterize growth, in general, as fallacious. However, with an over-simplified definition of growth, Hart has actually engaged in a fallacy himself — the “straw man” fallacy, whereby a contrasting point of view is misrepresented so that it can be refuted more readily.

In contrast to Hart, Emerson sees “sustainable growth” as a solution to poverty and inequality:

    Developing countries present a key challenge to a sustainable future because their growth often comes at a high environmental cost. When more than one in every 10 children dies in infancy, it is hard to prioritize the environment. It behooves the developed world, then, to create the proper incentives — through carbon taxes, technology transfers, grants and aid — so the poor countries of the world can achieve growth through sustainable practices.

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Three students attended some sessions of the May 20-22, 2010, Understanding Sustainability conference held at Portland State University (PSU). For some extra credit, these students then reported on what they learned.

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Jack Hart wrote a thought-provoking piece in today’s Oregonian outlining what he identifies as our culture’s misguided commitment to the “fallacy of growth.”[1] Hart finds that, in the short term, “growth supports families, relieves social pressures . . . pays for amenities . . . [and] offers opportunities for entrepreneurs . . .” However, he asserts that growth has long-term negative consequences that outweigh the short-term benefits: “growth is also an addiction. And, like most addictions, it threatens to destroy us.”

Hart doesn’t see “sustainable growth” as a viable option, either:

    Hardly anyone, it appears, stops to think that ‘sustainable growth’ is an oxymoron. Combine constant economic growth with a constantly growing human population, place them on a finite world with finite resources, and you have a recipe for unsustainability.

Providing alternatives to the “fallacy of growth” are “a small but growing contingent of “steady-state” economists and activists is arguing that humanity needs to find a better way.” These include:

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[1] Jack Hart, “The fallacy of growth in a finite world,”Oregonian, Aug. 1, 2010.

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A former student alerted me to the ongoing 2010 Aspen Environment Forum, July 25-28. The forum this year is in conjunction with National Geographic and is themed “Bridges to Sustainability: People, Planet, Possibility.” The forum will “present discussions on sustainability as the global human population continues to rise” and explore the “shifts in thinking and imagination that will be required to rise to the awesome challenge, from ways of reorganizing urban ecosystems, to preserving biodiversity and providing a stable climate, clean air, clean water and food for a growing global population.” Participants include “energy experts, government and business leaders, writers and photographers, and other knowledgeable and committed voices in the field,” who will discuss “innovation and technology, urban ecosystems, biodiversity, population, conservation.”

Here is the forum’s twitter feed, and here is the forum’s Facebook.

I look forward to making use of the resources available through the forum’s website in the coming weeks and months, and welcome any relevant comments below related to this event and its repercussions.

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In my recent Internet meanderings I happened upon an intriguing and rather complex timeline of key people, events, movements, and ideas related to “Sustainability” that will likely be of interest to our readers.[1] Authors Amir Djalali and Piet Vollaard call their project “a subjective attempt to historically map the different ideas around the problem of the relationship between humans and their environment.” Their timeline was published in 2008 in the journal Volume, produced by Archis, “an experimental think tank devoted to the process of real-time spatial and cultural reflexivity and action.”

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I recently received an email from a student in Portland State University’s MBA+ program and the Center for Global Leadership in Sustainability. This student was looking for information to help chronicle the history of sustainability in the northwest. I began writing an email reply and then realized that it would be more informative to the broader community if I posted my response here on the SHP website and then invited this student (and anyone else) to respond.

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